Perceptual responses of (sports-)clothing-body interaction simulating pre- and post-purchase experience
Keywords:Clothing-body interaction, textiles, perception, sportswear, purchase process
The appreciation of textile products highly depends on a satisfactory ‘feel’ in fabric-skin contact. The question arising is whether the haptic interpretation of a garment (by hand) is comparable to a feeling produced when it is donned or used in its intended application. Sports T-shirts made from three different fiber types (CO, PES I, PES II) were studied in a pre- and post-purchase scenario by exposing 20 female participants to a hand, a donning (pre-purchase) and running evaluation (post-purchase) in 22 °C and 50% relative humidity (RH). Objective measurements such as skin temperatures, heart rate, body sweat loss, and sweat absorption of the garments were recorded. Subjective data was collected during the fabric hand and the donning evaluation as well as within the running protocol after 5 min, 20 min, and 5 min of cool down. Perceptual responses to 12 hand-/skin-feel descriptors (e.g., rough, smooth) were rated on a scale from 0 (not at all) to 10 (completely) and a feeling of discomfort was given. No significant differences between a hand and a donning evaluation were found in the rating of the sensations. The hand evaluation provided sufficient information for a comfort response to garment wear. The pre- and post-purchase comparison found a significantly lower perception of the feeling of roughness whilst running with the CO shirt and smoothness during running in PES II. The stickiness and comfort perception increased significantly in the post-purchase wear trial. Hence, moisture on the skin provoked through running influences comfort characteristics as well as the perception on haptic cues in t-shirts. Especially surface related haptic characteristics e.g., roughness and smoothness, are reduced.
Wilfling, J.; Havenith, G.; Raccuglia, M.; Hodder, S. Consumer Expectations and Perception of Clothing Comfort in Sports and Exercise Garments. Res. J. Text. Appar. 2022, 26, 293-309. DOI: https://doi.org/10.1108/rjta-01-2021-0015.
Li, Y.; Keighley, J. H.; Hampton, I. F. G. Physiological Responses and Psychological Sensations in Wearer Trials with Knitted Sportswear. Ergonomics 1988, 31(11), 1709-1721. DOI: https://doi.org/10.1080/00140138808966821.
Kaplan, S.; Okur, A. Thermal Comfort Performance of Sports Garments with Objective and Subjective Measurements. Indian J. Fibre Text. Res. 2012, 37(1), 46-54.
Gagge, A. P.; Stolwijk, J. A. J.; Hardy, J. D. Comfort and Thermal Sensations and Associated Physiological Responses at Various Ambient Temperatures. Environ. Res. 1967, 1, 1-20. DOI: https://doi.org/10.1016/0013-9351(67)90002-3.
Eckman, M.; Damhorst, M. L.; Kadolph, S. J. Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women’s Apparel. Cloth. Text. Res. J. 1990, 8(2), 13-22. DOI: https://doi.org/10.1177/0887302X9000800202.
Chi, T.; Kilduff, P. P. D. Understanding Consumer Perceived Value of Casual Sportswear: An Empirical Study. J. Retail. Consum. Serv. 2011, 18, 422-429. DOI: https://doi.org/10.1016/j.jretconser.2011.06.004.
Chae, M.-H.; Black, C.; Heitmeyer, J. Pre-Purchase and Post-Purchase Satisfaction and Fashion Involvement of Female Tennis Wear Consumers. Int. J. Consum. Stud. 2006, 30(1), 25-33.
Chen-Yu, H. J.; Kincade, D. H. Effects of Product Image at Three Stages of the Consumer Decision Process for Apparel Products: Alternative Evaluation, Purchase and Post-Purchase. J. Fash. Mark. Manag. 2001, 5(1), 29-43. DOI: https://doi.org/10.1108/EUM0000000007277.
Worland, M.; Black, C.; Freeman, C. Pre-Purchase and Post-Purchase Apparel Satisfaction of Female Skiers and Snowboarders. Int. J. Fash. Des. Technol. Educ. 2017, 10(2), 200-208. DOI: https://doi.org/10.1080/17543266.2016.1246619.
Özdemir, H. Thermal Comfort Properties of Clothing Fabrics Woven with Polyester/Cotton Blend Yarns. Autex Res. J. 2017, 17(2), 135-141. DOI: https://doi.org/10.1515/aut-2016-0012.
Cardello, A. V.; Winterhalter, C.; Schutz, H. G. Predicting the Handle and Comfort of Military Clothing Fabrics from Sensory and Instrumental Data: Development and Application of New Psychophysical Methods. Text. Res. J. 2003, 73(3), 221-237. DOI: https://doi.org/10.1177/004051750307300306.
Mahar, T. J.; Wheelwright, P.; Dhingra, R. C.; Postle, R. Measuring and Interpreting Fabric Low Stress Mechanical and Surface Properties: Part V: Fabric Handle Attributes and Quality Descriptors. Text. Res. J. 1990, 60(1), 7-17. DOI: https://doi.org/10.1177/004051759006000102.
Sztandera, L. M.; Cardello, A. V.; Winterhalter, C.; Schutz, H. Identification of the Most Significant Comfort Factors for Textiles from Processing Mechanical, Handfeel, Fabric Construction, and Perceived Tactile Comfort Data. Text. Res. J. 2013, 83(1), 34-43. DOI: https://doi.org/10.1177/0040517512438121.
Wilfling, J.; Havenith, G.; Raccuglia, M.; Hodder, S.; Havenith, G. Can You See the Feel ? The Absence of Tactile Cues in Clothing e-Commerce Impairs Consumer Decision Making. Int. J. Fash. Des. Technol. Educ. 2022, 1-10. DOI: https://doi.org/10.1080/17543266.2022.2154396.
Raccuglia, M.; Heyde, C.; Lloyd, A.; Hodder, S.; Havenith, G. Spatial and Temporal Migration of Sweat: From Skin to Clothing. Eur. J. Appl. Physiol. 2018, 118(10), 2155-2169. DOI: https://doi.org/10.1007/s00421-018-3941-9.
Raccuglia, M.; Hodder, S.; Havenith, G. Human Wetness Perception in Relation to Textile Water Absorption Parameters under Static Skin Contact. Text. Res. J. 2017, 87(20), 2449-2463. DOI: https://doi.org/10.1177/0040517516671127.
Ramanathan, N. L. A New Weighting System for Mean Surface Temperature of the Human Body. J. Appl. Physiol. 1964, 19, 531-533. DOI: https://doi.org/10.1152/jappl.19220.127.116.111.
Slater, K. Comfort Properties of Textiles. Text. Prog. 1977, 9(4), 1-70. DOI: https://doi.org/10.1080/00405167.1977.10750095.
Markee, N. L.; Hatch, K. L.; Maibach, H. I.; Barker, R. L.; Radhakrishnaiah, P.; Woo, S. S. In Vivo Cutaneous and Perceived Comfort Response to Fabric. Text. Res. J. 1990, 60(10), 561-568.
Liu, R.; Fung, E.; Abida, Y. Evaluation of Perceived Comfort and Functional Performance of Activewear. In Latest Material and Technological Developments for Activewear, Elsevier Ltd, 2020, pp. 89-118. DOI: https://doi.org/10.1016/b978-0-12-819492-8.00005-3.
Gwosdow, A. R.; Stevens, J. C.; Berglund, L. G.; Stolwijk, J. A. J. Skin Friction and Fabric Sensations in Neutral and Warm Environments. Text. Res. J. 1986, 56(9), 574-580. DOI: https://doi.org/10.1177/004051758605600909.
Fan, J.; Hunter, L. Engineering Apparel Fabrics and Garments, Number 96; Woodhead Publishing Limited: Cambridge, 2009.
Laing, R. M.; Ingham, P. E. The Effectiveness of Specimen Tactile Evaluation As a Predictor of Garment Tactile Acceptability for Garments As a Whole and on a Regional Basis. Cloth. Text. Res. J. 1983, 2(1), 58-63. DOI: https://doi.org/10.1177/0887302X8300200111.
Gerrett, N.; Ouzzahra, Y.; Coleby, S.; Hobbs, S.; Redortier, B.; Voelcker, T.; Havenith, G. Thermal Sensitivity to Warmth during Rest and Exercise: A Sex Comparison. Eur. J. Appl. Physiol. 2014, 114(7), 1451-1462. DOI: https://doi.org/10.1007/s00421-014-2875-0.
Ouzzahra, Y.; Havenith, G.; Redortier, B. Regional Distribution of Thermal Sensitivity to Cold at Rest and during Mild Exercise in Males. J. Therm. Biol. 2012, 37(7), 517-523. DOI: https://doi.org/10.1016/j.jtherbio.2012.06.003.
Hollies, N. R. S.; Custer, A. G.; Morin, C. J.; Howard, M. E. A Human Perception Analysis Approach to Clothing Comfort. Text. Res. J. 1979, 557-564.
Mecheels, J. Zur Komfort-Wirkung von Textilien auf der Haut; Hohensteiner Forschungsbericht Bekleidungsphysiologie, 1982.
How to Cite
Copyright (c) 2023 Julia Wilfling, George Havenith, Margherita Raccuglia, Simon Hodder
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.