An Implicit Association Test on Audio-­Visual Cross-­Modal Correspondences

Authors

  • Nan Shang
  • Suzy J. Styles

DOI:

https://doi.org/10.25370/array.v20152524

Keywords:

multisensory perception, sound symbolism, implicit association test

Abstract

Automatic connections between sounds and visual shapes have been documented for some time (c.f., Spence, 2011). We replicated audiovisual correspondences with simple linguistic sounds /i/ and /u/, this time produced in the lexical tones of Mandarin Chinese, using a modified version of the implicit association test (IAT). Although congruent blocks were significantly faster than incongruent ones (p < .001), no effect of tone congruence was observed. Since tone was an unattended stimulus dimension, we argue that attention modulates sensory congruence in implicit association tasks of this nature. 

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Published

2020-10-12