Nachhaltigkeit als semantische Komponente in Firmennamen
DOI :
https://doi.org/10.58938/ni595Mots-clés :
OnomasticsRésumé
The term sustainability is an essential part of the languages of business (commercialese). A lot of enterprises consider it as an inherent part of their busines strategy and not as a marketing approach. How do enterprises cope with this term and which role does sustainability play in their names?Téléchargements
Publiée
2017-05-01
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Articles